THE RENAISSANCE OF UNSCRIPTED FORMATS
Unscripted formats are undergoing a dramatic transformation, nourished by a new creative impulse from the US and game-changing new business models driven by OTTs. Both traditional and new players are now competing on such issues as IP ownership, local vs international formats and acquisition budgets. But this market shake-up is also an opportunity for the formats industry to reinvent itself: creativity crosses borders with new partnerships, from international co-development deals to the increased involvement of brands.
The rules of the game have changed. Gear up.